In this day and age, people don’t expect to just go and buy stuff from retailers. They expect an experience in service, in ambiance, both visual and auditory, and the end product, whatever that may be. Online shopping has become the norm and not the exception, it has reversed from retail stores not so long ago. Brick and mortar businesses have had to step up their game and provide an experience that cannot be matched by online stores. Surprisingly, commercial paving contractors have evolved in response to this online/offline battle.

Before the internet was a thing, commercial paving contractors came in, poured the asphalt or concrete and off they went. Now though, they can add a lot of aesthetics to a brick and mortar business to help give at least a bump in the visual experience of customers. There is something to be said about well executed application of plain asphalt or concrete that any commercial paving contractor can supply. Though it looks good, it isn’t something that most customers will consciously notice. All they care about is that the parking lot and sidewalks aren’t hazardous to them or their vehicle.

If you really want to add a level of visual aesthetic that lends itself to the total ambiance of your business, look for a commercial paving contractor that offers decorative concrete. It is just as durable as standard concrete, but it can be dyed or textured with patterns or in some cases, both. It doesn’t have to be plain gray, it can pretty much be any color to match whatever aesthetic you’re aiming for. You don’t only have rough or smooth as an option, today, concrete can have almost any pattern that you can imagine. Decorative concrete is the new weapon for brick and mortar stores to use against the ever growing threat of the online competitors.